Social Media & Content Strategy Manager

Maximum Compensation: ₹60,000 per month (Fixed Upper Limit)

Key: ₹60,000 per month is the absolute maximum compensation for this position. The final salary may be lower depending on the candidate's experience, skill set, practical expertise, interview performance, and overall suitability. Candidates expecting compensation above this limit are requested not to apply.

Company: Vani Kabir Multiverse Pvt. Ltd.

Location: Gurugram, Haryana (Work From Office)

Employment Type: Full-Time

Experience Required: 3–6 Years

Industry: Luxury D2C / E-commerce / Lifestyle

Important Role Clarification

This is an ORGANIC SOCIAL MEDIA and CONTENT STRATEGY position, NOT a Performance Marketing or Paid Advertising role.

We are specifically seeking professionals with hands-on experience in growing social media accounts organically through creative content, audience engagement, storytelling, and platform-specific strategies.

Candidates whose primary expertise is Meta Ads, Google Ads, paid campaigns, media buying, or performance marketing will not be suitable for this position.

About the Role

We are looking for a creative, strategically driven Social Media & Content Strategy Manager to independently manage and strengthen the organic social media presence of our premium luxury D2C brand.

The ideal candidate should understand social media algorithms, audience psychology, content trends, storytelling, and organic audience development.

This is an ownership-driven position requiring both strategic thinking and hands-on execution.

Key Responsibilities

1. Organic Social Media Strategy

- Develop and execute comprehensive organic social media strategies.
- Independently manage Instagram,



Facebook, YouTube, Pinterest, and other relevant platforms.
- Drive organic reach, engagement, brand awareness, and audience growth.
- Identify platform trends, algorithm changes, and content opportunities.
- Develop platform-specific strategies rather than simply reposting content.

2. Content Strategy & Planning

- Build structured weekly and monthly content calendars.
- Conceptualize engaging reels, carousels, stories, posts, and other content formats.
- Develop content pillars aligned with brand positioning and audience interests.
- Create compelling content concepts, hooks, captions, and storytelling narratives.
- Maintain consistency in content quality, publishing, and messaging.

3. Brand Storytelling & Creative Direction

- Translate the brand's identity and philosophy into compelling social media content.
- Maintain premium visual aesthetics and consistent brand communication.
- Coordinate with graphic designers, video editors, photographers, and other creative resources.
- Provide creative briefs and oversee content development.
- Ensure every content initiative strengthens long-term brand perception.

4. Audience Growth & Community Engagement

- Develop strategies to improve organic follower growth and audience retention.
- Build meaningful engagement through comments, conversations, stories,



and interactive content.
- Identify relevant communities and opportunities for organic brand exposure.
- Improve audience loyalty and engagement quality.

5. Influencer & Creator Collaborations

- Identify relevant influencers and content creators aligned with the brand.
- Coordinate organic collaborations, gifting campaigns, and content partnerships.
- Develop creator-led storytelling initiatives.
- Evaluate collaborations based on content quality, reach, engagement, and brand alignment.

6. Analytics & Performance Improvement

- Track organic reach, impressions, engagement rates, follower growth, and content performance.
- Analyse Instagram Insights, Meta Business Suite, YouTube Analytics, and relevant platform dashboards.
- Identify high-performing content formats and continuously refine strategies.
- Prepare weekly and monthly organic social media performance reports.
- Translate analytics into actionable content improvements.

Required Skills & Qualifications

- 3–6 years of relevant experience in organic social media management and content strategy.
- Proven experience independently managing and growing social media accounts.
- Strong understanding of Instagram algorithms, reels, content distribution, and organic growth strategies.
- Demonstrated creative thinking, content ideation, and storytelling capabilities.
- Experience creating content calendars and managing end-to-end content execution.
- Strong understanding of social media engagement metrics and analytics

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Social Media & Content Strategy Manager (Gurugram)
🏢 Vani Kabir Multiverse
📍 Gurugram