- Designation: General Manager (GM) – Sales & Marketing
- Industry: Ayurveda Pharma / Healthcare / FMCG
- Experience Required: 8 to 15 years (Minimum 5+ years specifically within the Ayurvedic / Herbal Pharma industry)

About the RoleWe are looking for an aggressive, strategic, and visionary General Manager – Sales & Marketing to spearhead our expansion, scale our national footprint, and lead our commercial operations in the Ayurvedic pharma sector. The ideal candidate brings a proven track record of scaling top-line revenue, building robust distributor networks, and bridging traditional Ayurvedic formulations with modern market execution.Key Responsibilities & DeliverablesWhat We Are Looking For

- Revenue & Sales Growth: Drive monthly, quarterly, and annual sales targets across all regions, optimizing product-wise and territory-wise performance.
- Market Expansion & Channel Development: Identify and onboard high-value distributors, stockists, and retail partners; drastically improve secondary and tertiary sales penetration.
- Strategic Brand Building: Formulate and execute comprehensive annual marketing plans (digital, field, and BTL), driving brand visibility through camps, promotional campaigns, and practitioner outreach.
- Current Product Launches & Portfolio Management: Oversee end-to-end product rollouts—from market research and SKU optimization to R&D; and regulatory coordination.
- Team Leadership: Lead, mentor,



and track KPIs for regional managers, sales managers, and the field force (MRs, TCs, ASMs, RSMs) to drive maximum productivity.
- KOL & Practitioner Engagement: Build enduring relationships with key Ayurvedic doctors, Vaidyas, and Key Opinion Leaders (KOLs) through targeted engagement programs.
- Forecasting & Profitability: Manage demand forecasting to prevent stockouts, maximize marketing ROI, and maintain strict control over gross margins and cost optimization.
- Compliance & Governance: Ensure all marketing claims and packaging strictly adhere to AYUSH guidelines, regulatory frameworks, and ethical marketing practices.
- 8–15 years of overall corporate experience, with at least 5 years of dedicated leadership experience in Ayurvedic Pharma or Herbal FMCG.
- Strong existing network and deep understanding of Ayurvedic practitioner ecosystems, distribution channels, and retail networks.
- Exceptional strategic vision combined with hands-on execution ability in team management, P&L; ownership, and sales forecasting.
- Excellent communication, negotiation, and cross-functional leadership skills.

Experience Required

8 - 15 years

Compensation

INR 1,000,000 - 2,000,000 (Yearly)

Pay: ₹1,011,000.00 - ₹1,954,000.00 per year

Experience:

- Ayurveda Pharma / Healthcare / FMCG: 7 years (Required)

Work Location: In person

📌 General Manager - Sales & Marketing (Delhi)
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📍 Delhi