Job Description: D2C Performance Marketing Specialist

Company: Marketing Lift
Department: Performance Marketing
Experience: 1–4 Years
Employment Type: Full-Time

About the Role

Marketing Lift is looking for a data-driven and growth-oriented D2C Performance Marketing Specialist to manage and scale e-commerce brands through performance marketing.

This role goes beyond launching ads. You will be responsible for planning, executing, analyzing, and optimizing campaigns to improve ROAS, reduce customer acquisition costs (CAC), and drive profitable revenue growth for D2C brands.

If you understand Meta Ads, Shopify analytics, creative testing, funnel optimization, and the numbers behind a profitable e-commerce business, this role is for you.

Key Responsibilities1. Meta Ads Management

- Plan, launch, and manage Facebook and Instagram advertising campaigns for D2C brands.
- Develop campaign structures, budget allocation strategies, audience strategies, and scaling plans.
- Monitor and optimize campaigns to improve ROAS, CAC, CPA, CTR, and conversion rates.
- Manage prospecting, retargeting, and full-funnel advertising campaigns.
- Scale winning campaigns while maintaining campaign efficiency and profitability.
- Troubleshoot underperforming campaigns and identify opportunities for growth.

2. Creative Strategy & Testing

- Develop performance-driven creative strategies based on customer pain points, product advantages, and buyer psychology.
- Identify winning hooks, angles, formats, and messaging for different stages of the customer journey.
- Work closely with video editors, graphic designers, and copywriters to develop high-converting ad creatives.
- Plan and execute creative testing for UGC videos, product demos, testimonials, founder-led videos, static ads, and other formats.
- Analyze creative performance and provide actionable feedback to improve ad results.
- Keep up with Meta Ads updates, creative trends, and evolving campaign optimization practices.

3. Shopify & E-commerce Analytics

- Analyze Shopify sales data alongside Meta Ads performance to evaluate business growth.
- Track key metrics, including:
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Average Order Value (AOV)




- Conversion Rate (CVR)
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Customer Lifetime Value (LTV)
- Return-to-Origin (RTO) rate and COD/prepaid order mix
- Identify discrepancies between ad platform reporting and actual store performance.
- Evaluate campaign performance based on revenue, contribution margins, and profitability rather than ROAS alone.

4. Funnel Optimization & Growth

- Identify bottlenecks across the customer journey, from ad clicks to completed purchases.
- Collaborate with the team to improve landing pages, product pages, checkout experience, and conversion rates.
- Recommend strategies to improve AOV, cart recovery, repeat purchases, and customer retention.
- Coordinate with CRO and retention marketing teams to improve overall store performance.

5. Reporting & Client Communication

- Prepare weekly and monthly performance reports for clients.
- Analyze campaign trends and explain the reasons behind performance changes.
- Present clear insights, action plans, and scaling recommendations.
- Participate in client review calls and communicate campaign progress effectively.
- Take ownership of campaign performance and proactively identify growth opportunities.

Requirements

- 2–4 years of hands-on experience in performance marketing.
- Proven experience managing Meta Ads campaigns for D2C or e-commerce brands.
- Strong understanding of Shopify, e-commerce funnels, and online purchase behavior.
- Experience with campaign setup, optimization, creative testing, and budget scaling.
- Strong analytical skills and the ability to interpret campaign data.
- Understanding of tracking, Meta Pixel, Conversions API (CAPI), and attribution challenges.
- Proficiency with spreadsheets and performance reporting.




- Good communication skills and the ability to work with creative and client servicing teams.
- Ability to manage multiple brands and meet deadlines.

Preferred Qualifications

- Experience managing monthly Meta Ads budgets of ₹1 lakh or more per brand.
- Experience scaling D2C brands across beauty, personal care, wellness, fashion, or other e-commerce categories.
- Familiarity with Google Analytics 4, Google Ads, and Shopify reporting.
- Understanding of contribution margin, break-even ROAS, blended ROAS, and unit economics.
- Experience with retention marketing tools and WhatsApp marketing platforms.
- Strong understanding of creative-led campaign optimization and Meta's evolving ad delivery systems.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Improvement in ROAS and overall advertising efficiency.
- Reduction in CAC and cost per purchase.
- Growth in revenue while maintaining agreed profitability targets.
- Improvement in conversion rates and average order value.
- Quality and consistency of creative testing.
- Accuracy of reporting and tracking.
- Ability to identify problems and execute optimization plans.

Targets will be defined according to each brand's economics, budget, baseline performance, and growth objectives.

Who Should Apply?

We are looking for someone who:

- Thinks like a business owner, not just an ads manager.
- Understands that profitable growth matters more than vanity metrics.
- Can connect creative performance with campaign results.
- Makes decisions using data, testing, and customer insights.
- Takes initiative, communicates clearly, and owns outcomes.

How to Apply

Interested candidates can share their resume and portfolio, along with a brief overview of the D2C brands they have managed, monthly ad budgets handled, and campaign results achieved.

Note: Please include relevant case studies demonstrating your approach to creative testing, campaign optimization, and e-commerce growth.

Pay: ₹15,000.00 - ₹35,000.00 per month

Application Question(s):

- Do you have at least 1 year of experience in meta and google ads for D2C Brand ?

Experience:

- Meta ads: 1 year (Required)

Work Location: In person

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