Job Description: Digital Marketing Specialist – App Marketing & Lead Generation

Experience: 2–3 Years
Work Mode: Remote
Job Type: Full-Time / Part-Time (as applicable)

Job Summary

We are looking for a results-driven Digital Marketing Specialist with experience in app marketing, lead generation, and digital campaign management. The ideal candidate should be able to develop and execute marketing strategies to increase app visibility, attract potential customers, generate quality leads, and improve conversions.

Roles & Responsibilities1. App Marketing

- Plan and execute digital marketing strategies to promote company apps and digital products.
- Increase app awareness, user acquisition, engagement, and downloads.
- Identify target audiences and develop effective marketing campaigns.
- Research competitors and market trends to identify growth opportunities.
- Explore suitable platforms and channels to promote apps.

2. Lead Generation

- Develop and execute strategies to generate high-quality leads for company products and services.
- Identify target customers, business segments, and potential clients.
- Run lead-generation campaigns through social media, search engines, email marketing, and other relevant channels.
- Create landing pages, promotional content, and lead-capture campaigns.
- Track lead quality, conversion rates, and campaign performance.

3. Social Media Marketing

- Manage and grow company social media profiles across platforms such as LinkedIn, Instagram, Facebook, and others.
- Plan content calendars and publish engaging posts, promotional content, and campaigns.
- Develop strategies to improve reach, engagement, and brand awareness.




- Coordinate with designers or content creators for marketing creatives and promotional materials.

4. Paid Advertising & Campaign Management

- Plan, execute, and optimize paid campaigns using Google Ads and Meta Ads.
- Monitor campaign budgets, cost per lead (CPL), click-through rates (CTR), and conversions.
- Test different ad creatives, audience segments, and campaign strategies.
- Optimize campaigns to improve performance and return on investment (ROI).

5. SEO & Website Marketing

- Perform keyword research and competitor analysis.
- Implement basic on-page and off-page SEO strategies.
- Improve website visibility, organic traffic, and search engine rankings.
- Optimize landing pages and website content for lead generation.
- Monitor website traffic and SEO performance using relevant analytics tools.

6. Content Marketing & AI Tools

- Create and optimize marketing content using AI tools.
- Develop campaign ideas, ad copy, social media captions, email content, and promotional materials.
- Use AI-powered tools to improve marketing productivity and campaign effectiveness.
- Research industry trends and implement innovative marketing approaches.

7. Analytics & Reporting

- Track and analyze campaign performance using Google Analytics, Google Search Console, and advertising dashboards.
- Prepare regular reports on leads, conversions, traffic, app downloads, and campaign results.




- Identify areas for improvement and recommend data-driven marketing strategies.
- Monitor marketing KPIs and work toward achieving business targets.

Required Skills & Qualifications

- 2–3 years of experience in digital marketing, app marketing, or lead generation.
- Good understanding of social media marketing and digital campaign management.
- Practical knowledge of Google Ads and Meta Ads.
- Understanding of lead-generation strategies, conversion optimization, and audience targeting.
- Basic to good knowledge of SEO and website analytics.
- Familiarity with AI tools for marketing and content creation.
- Strong analytical, communication, research, and problem-solving skills.
- Ability to work independently and manage deadlines in a remote work environment.

Preferred Qualifications

- Experience marketing SaaS products, mobile apps, or IT services.
- Knowledge of app user acquisition and performance marketing.
- Familiarity with CRM tools, email marketing platforms, and lead-tracking systems.
- Experience managing marketing budgets and improving cost per lead.

Performance Expectations

- Generate relevant and qualified leads.
- Improve brand awareness and product visibility.
- Increase app downloads, user engagement, or product inquiries, as applicable.
- Optimize marketing campaigns based on measurable results.
- Submit regular performance reports and achieve mutually agreed marketing targets.

Work Details

- Work Mode: Remote
- Experience Required: 2–3 Years
- Department: Digital Marketing
- Role: App Marketing & Lead Generation Specialist

Pay: ₹30,000.00 - ₹100,000.00 per month

Benefits:

- Versatile schedule

Work Location: Remote

📌 Digital Marketing Specialist – App Marketing & Lead Generation (India)
🏢 cirkle studio
📍 India