Job Title
Social Media Lead Generation Executive – B2B Outreach & Requirement Hunting

Job Description

We are looking for a Social Media Lead Generation Executive who can identify business owners actively looking for digital marketing services, start relevant conversations, and generate qualified leads through social media and online communities.

This role focuses on finding genuine business requirements, targeted prospecting, and relationship-based outreach—not mass messaging or regular social media management. You will research potential clients, identify buying signals, respond to service requests, and approach relevant businesses with personalized messages and useful insights.

Success in this role is measured by the quality of conversations, qualified leads, and business opportunities generated—not simply the number of messages sent.

Key Responsibilities

1. Direct Outreach & Prospecting

- Identify business owners and decision-makers who match the agency’s target customer profile.
- Send personalized outreach messages through LinkedIn, Instagram, Facebook, and other relevant platforms.
- Research prospects’ businesses and social media presence to make outreach relevant to their needs.
- Engage thoughtfully with prospects’ posts before initiating conversations where appropriate.
- Prepare and share short, personalized observations or audits highlighting potential improvements in social media, advertising, or online presence.
- Build genuine professional relationships and identify opportunities to introduce the agency’s services.

2. Requirement Hunting & Buying-Signal Research

- Search LinkedIn, Facebook Groups, X, Reddit, and other relevant communities for posts from businesses seeking digital marketing agencies or marketing support.
- Identify and respond to relevant requests such as looking for an SEO agency, Google Ads specialist, social media manager, or website marketing partner.
- Set up saved searches, keyword alerts, and social listening tools to discover new requirements promptly.
- Research businesses hiring for marketing roles and identify situations where outsourced agency support may be relevant.
- Identify public discussions where business owners express dissatisfaction with their current marketing performance or service providers.
- Monitor business launches, recent store openings, funding announcements, rebrands, and other developments that may create marketing needs.
- Prioritize prospects based on relevance, stated requirements, buying intent,



and potential fit with the agency’s services.

3. Community Engagement & Inbound Lead Generation

- Participate in relevant Facebook Groups, LinkedIn Groups, Reddit communities, Quora discussions, and local business-owner networks.
- Answer marketing-related questions with helpful, accurate, and non-sales-focused information.
- Build credibility through consistent, meaningful participation in relevant professional communities.
- Publish short marketing tips, campaign insights, results, and case studies on LinkedIn to attract relevant business enquiries.
- Identify inbound opportunities arising from posts, comments, discussions, and community interactions.

4. Referral Partnerships

- Identify potential referral partners, including web developers, designers, consultants, and other service providers.
- Initiate professional conversations with relevant partners through social platforms.
- Explore mutually beneficial referral opportunities that can generate suitable business enquiries.
- Maintain relationships and track referral sources and opportunities.

5. Lead Qualification & Follow-Up

- Understand a prospect’s business, marketing requirements, challenges, and potential need for agency services.
- Qualify prospects before passing them to the sales team.
- Maintain accurate records of conversations, lead sources, requirements, follow-up dates, and lead status in the CRM or tracking sheet.
- Follow up with interested prospects at appropriate intervals and ensure no relevant opportunity is missed.
- Coordinate with the sales team to transfer qualified leads with sufficient background and context.
- Prepare weekly reports showing qualified leads, meaningful conversations, lead sources, and the effectiveness of different outreach methods.

Experience

Freshers and experienced candidates can apply.

Candidates with experience in social media lead generation, LinkedIn outreach, B2B prospecting, social selling, community management for lead generation, business development, or requirement hunting will be preferred.

Practical research ability, professional communication,



and the ability to identify genuine buying opportunities are more important than a specific previous job title.

Who Can Apply

Candidates can apply if they have:

- A good understanding of LinkedIn, Instagram, Facebook, and online business communities.
- The ability to identify business owners, decision-makers, and companies that may need digital marketing services.
- Strong online research skills and the ability to spot genuine service requirements and buying signals.
- The ability to personalize outreach instead of sending generic messages to large contact lists.
- Good written communication skills and confidence in starting professional conversations.
- An understanding of B2B lead generation, prospect qualification, and relationship-based selling.
- The ability to research a prospect’s business and identify relevant opportunities before reaching out.
- Familiarity with LinkedIn Sales Navigator, Facebook Groups, X, Reddit, Quora, or similar platforms.
- The ability to use saved searches, keyword alerts, AI writing tools, or social listening tools to support prospect research.
- Strong follow-up and record-keeping skills, including maintaining CRM or spreadsheet data.
- The ability to distinguish qualified business opportunities from casual engagement or irrelevant enquiries.
- A results-oriented approach focused on qualified conversations and leads rather than message volume.
- The ability to engage professionally and follow platform rules, community guidelines, and responsible outreach practices.

Tools & Platforms

LinkedIn · LinkedIn Sales Navigator · Instagram · Facebook · Facebook Groups · X · Reddit · Quora · Keyword Alerts · Social Listening Tools · CRM Systems · Google Sheets · Canva · AI Writing Tools

Skills

Social Media Lead Generation · B2B Outreach · LinkedIn Prospecting · Instagram Outreach · Facebook Outreach · Requirement Hunting · Buying-Signal Research · Prospect Research · Decision-Maker Identification · Personalized Messaging · Social Selling · Community Lead Generation · Lead Qualification · Referral Partnerships · CRM Management · Follow-Up Management · Social Listening · Lead Tracking · Reporting

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Social Media Lead Generation Executive (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad