Job Title: Business Development Executive (BDE) – FMCG

Job Location: RajajiNagar

Industry: Fast-Moving Consumer Goods (FMCG)

Department: Sales & Business Development

Experience: 1–4 Years

Qualification: Bachelor's Degree in Any Discipline

Salary: ₹27,000–₹28,000 per month + Allowances

Working Days: Monday to Saturday

Working Hours: 10:00 AM to 6:00 PM

Job Summary

We are looking for a dynamic, motivated, and target-oriented Business Development Executive (BDE) to join our FMCG sales team. The candidate will be responsible for driving sales growth, expanding the retail and distributor network, improving product visibility, and increasing market share within the assigned territory.

The ideal candidate should have experience in field sales, strong communication and negotiation skills, and the ability to build and maintain long-term relationships with retailers, wholesalers, and distributors.

Key Responsibilities

1. Sales & Target Achievement

- Achieve monthly, quarterly, and annual primary and secondary sales targets.
- Drive product sales and increase revenue within the assigned territory.
- Monitor sales performance and implement strategies to achieve business objectives.

2. Business Development & Network Expansion

- Identify and onboard new retailers, wholesalers, and regional distributors.
- Develop and maintain strong relationships with existing channel partners.
- Explore new business opportunities to expand market reach.

3. Market Coverage & Field Sales

- Follow assigned daily beat plans and regularly visit retail outlets, supermarkets, and grocery stores.
- Ensure effective market coverage and timely follow-ups with customers.
- Generate orders and strengthen relationships with retail partners.

4. Merchandising & Product Visibility

- Ensure proper product placement and shelf-space allocation at retail outlets.
- Maintain product visibility and execute promotional activities.
- Monitor stock rotation using the FIFO (First In, First Out) method.




- Ensure promotional materials and point-of-sale displays are properly maintained.

5. Distributor Management

- Monitor distributor stock levels and product availability.
- Coordinate order processing, delivery schedules, and order fulfilment.
- Monitor credit terms and outstanding payments in coordination with the relevant team.
- Ensure smooth coordination between distributors and retailers.

6. Market Intelligence & Reporting

- Track competitor pricing, promotional schemes, and new product launches.
- Identify market trends, customer preferences, and business opportunities.
- Prepare daily, weekly, and monthly sales reports.
- Share market feedback and sales updates with the Area Sales Manager.

Required Skills & Qualifications

- Bachelor's degree in any discipline.
- 1–4 years of experience in field sales, preferably in the FMCG industry.
- Experience in general trade and modern trade sales will be an added advantage.
- Must possess a valid driving licence and own a two-wheeler.
- Good communication, negotiation, and interpersonal skills.
- Fluency in the local language.
- Strong relationship-building and customer-handling abilities.
- Basic numerical skills and proficiency in sales reporting.
- Willingness to travel extensively within the assigned territory.
- Ability to work independently and achieve sales targets.

Salary & Benefits

- Monthly Salary: ₹27,000–₹28,000
- Additional Benefits: Allowances as applicable
- Working Days: Monday to Saturday
- Working Hours: 10:00 AM to 6:00 PM

Preferred Candidate Profile

Candidates with a proactive attitude, solid field sales capabilities, and a passion for business development are encouraged to apply. Prior experience managing retailer relationships, distributors, and FMCG products will be preferred.

How to Apply: Interested candidates can apply with their updated resume for further consideration.

Note: Candidates must have a valid driving licence and their own two-wheeler, as the role involves regular field visits.

Pay: ₹27,000.00 - ₹28,000.00 per month

Work Location: In person

📌 Business Development Executive (BDE) (Rajajinagar)
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