At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Roles & Responsibilities
Customer Engagement Measurement & Intelligence
• Develop measurement frameworks to assess effectiveness of omnichannel engagement across field, CRM, paid media, owned digital, and third-party channels.
• Analyze customer interaction data to identify patterns in engagement, channel synergy, sequencing, pacing, and message performance.
• Translate analytical insights into transparent recommendations on channel mix, content sequencing, and engagement frequency.




• Identify engagement best practices and build playbooks that inform future campaign planning across brands.

Experimentation & Optimization
• Design and execute test-and-learn strategies including A/B tests, lift studies, and incrementality experiments across customer engagement tactics.
• Define success metrics, measurement windows, and statistical approaches to evaluate new engagement strategies.
• Partner with marketing, CRM, and field teams to embed analytical learnings into ongoing campaign execution.
• Continuously refine experimentation frameworks to accelerate learning cycles and improve engagement effectiveness.

Advanced Analytics & Attribution
• Apply advanced analytics techniques to measure the incremental impact of customer engagement activities.
• Utilize attribution frameworks such as multi-touch attribution, Markov chain modeling, and causal inference methods.
• Integrate outputs from MMx, KDA, and predictive models to inform engageme

📌 Senior Manager, Customer Engagement Measurement (Hyderabad)
🏢 Bristol-Myers Squibb
📍 Hyderabad