Team Overview
The Marketing Solutions Consulting team helps clients understand the drivers of business performance and improve the effectiveness of their marketing investment through advanced analytics, including Marketing Mix Modelling. The India GCC team will work closely with colleagues across the UK and other global locations to deliver high-quality data, analytical and consulting work for major client engagements.
The team forms part of TransUnion’s global Marketing Solutions organisation and supports the delivery of data-driven insights that enable clients to make more informed commercial and marketing decisions. The role will report into the Marketing Solutions Consulting leadership team.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Role Overview And Core Responsibilities
The Senior Analyst role exists to take ownership of analytical workstreams within Marketing Solutions client engagements and ensure that work is delivered accurately, efficiently and to a consistently high standard. The individual will combine hands-on analysis with stakeholder communication, quality assurance and support for the development of junior colleagues.
• Translate business and client requirements into structured analytical questions, workplans, data requirements and delivery priorities.
• Take ownership of data collection, preparation, validation and analysis across assigned client workstreams.
• Investigate complex datasets to identify trends, anomalies, relationships and potential drivers of business performance.
• Review data inputs and analytical outputs, resolving discrepancies and ensuring that work is accurate, documented and ready for modelling or client delivery.
• Support Marketing Mix Modelling and other marketing effectiveness engagements by preparing model-ready data, reviewing inputs and