Team Overview
The Marketing Solutions Consulting team helps clients understand the drivers of business performance and improve the effectiveness of their marketing investment through advanced analytics, including Marketing Mix Modelling. The India GCC team will work closely with colleagues across the UK and other global locations to deliver high-quality data, analytical and consulting work for major client engagements.
The team forms part of TransUnion’s global Marketing Solutions organisation and supports the delivery of data-driven insights that enable clients to make more informed commercial and marketing decisions. The role will report into the Marketing Solutions Consulting leadership team.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Role Overview And Core Responsibilities
The Analyst role exists to provide high-quality data and analytical support across Marketing Solutions client engagements.
The individual will work with senior team members to prepare, validate and analyse client data, helping the team deliver accurate insights and practical recommendations.
• Understand business requirements and translate them into explicit analytical questions, tasks and data requirements.
• Collect, structure, clean and validate data from multiple sources, ensuring that it is complete, consistent and ready for analysis.
• Perform data investigations and exploratory analysis to identify trends, patterns, anomalies and potential drivers of business performance.
• Reconcile data across different sources and proactively investigate discrepancies before analysis begins.
• Build accurate, well-structured analyses in Microsoft Excel and support the preparation of client-ready outputs in Microsoft PowerPoint.
• Support Marketing Mix Modelling and other marketing effectiveness work by preparing data, revi