Job Description: Branding & Marketing Officer

Company: HiWox
Industry: HealthTech & Wellness Intelligence
Role Type: Equity-Only Founding Team Position
Work Mode: Remote / Hybrid
Commitment: 20–25 hours per week

About HiWox

HiWox is building a next-generation personalized wellness intelligence platform and Healthcare Operating System (HOS). The platform integrates data across nine dimensions of wellness with deterministic, explainable, evidence-backed algorithms to generate personalized recommendations, wellness programs, and actionable insights.

We are looking for a Branding & Marketing Officer to establish HiWox's brand identity, communicate its unique value proposition, build market awareness, and develop effective go-to-market strategies for its technology-driven healthcare innovation ecosystem.

Key Roles & Responsibilities

- Brand Strategy & Positioning: Develop HiWox's brand identity, messaging, value proposition, and positioning as a personalized wellness intelligence platform, differentiating it from conventional healthcare, fitness, and wellness offerings.

- Content & Communication: Plan and coordinate educational content, founder branding, product explainers, case studies, social media campaigns, and marketing materials across relevant digital platforms.

- Go-to-Market Strategy: Develop and execute practical marketing strategies to introduce HiWox to target segments, including healthcare professionals, gyms, clinics, corporates, colleges, and wellness communities.

- Lead Generation & Partnerships: Build marketing funnels, generate qualified leads, and support strategic partnerships, institutional outreach, events, and product demonstrations to drive adoption.

- Digital Marketing & Community Building: Manage social media presence, digital campaigns, email communication, and relevant online communities to increase brand awareness, engagement, and customer acquisition.

- Product Marketing & Launch: Translate technical features, wellness data insights, and product capabilities into clear customer benefits. Support MVP launches,



product testing campaigns, user onboarding, and feedback collection.

- Market Research & Analytics: Research competitors, audience needs, market trends, and customer behaviour. Track KPIs such as qualified leads, engagement, conversion rates, acquisition costs, and retention.

- Brand Execution & Team Coordination: Coordinate with the product, healthcare, technology, and operations teams to maintain consistent brand communication and deliver measurable marketing outcomes.

Ideal Candidate

- Experience in branding, marketing, growth, communications, or go-to-market execution.

- Strong understanding of brand positioning, digital marketing, content strategy, lead generation, and campaign analytics.

- Ability to simplify complex technology and healthcare concepts into compelling, accessible communication.

- Experience in HealthTech, healthcare, wellness, SaaS, or technology-driven businesses is preferred.

- Robust execution, communication, and stakeholder-management skills.

- Entrepreneurial mindset and willingness to build a brand from an early stage.

Equity-Only Engagement Terms

- This is an equity-only founding team opportunity, with no fixed salary at the current stage.

- Expected commitment: 20–25 hours per week.

- There is no guaranteed salary or immediate cash compensation. Any future salary arrangement will depend on funding, revenue, and mutual agreement.

- Equity allocation will be discussed based on expertise, contribution, responsibilities, demonstrated results, and long-term commitment.

- Core founding team equity will be subject to a five-year vesting structure and mutually agreed terms.

- The selected candidate will have the opportunity to shape HiWox's brand identity, market presence, go-to-market strategy, and long-term growth.

Application Process

Interested candidates should share their updated CV or LinkedIn profile, relevant marketing portfolio, and examples of branding campaigns or growth initiatives they have executed. Shortlisted candidates will proceed through strategic discussions and a collaborative evaluation before any founding team agreement.

📌 Branding and marketing officer (Part-time, Equity only) (India)
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