Content Creator / Social Media Executive

If you can make a cup of coffee look like a craving and a chair look like a lifestyle, and you love building content that actually moves products, we have an opening for you at The Hype Capital™.

What would your core job responsibilities be?
▶ Manage end-to-end social media for our product brands — content calendar, grid planning, scheduling, captions and publishing.
▶ Ideate, script, shoot and edit short-form video content: product reels, unboxings, "how it's made", styling and setup videos, recipes, room transformations and trend-led formats.
▶ Plan and execute product shoots — flat lays, lifestyle setups, close-ups and in-store/on-location content that makes the product the hero.
▶ Turn product features (taste, ingredients, materials, comfort, design, durability) into hooks and stories people stop scrolling for.
▶ Create content that supports sales: launches, offers, festive campaigns, collaborations and ad creatives for performance campaigns.
▶ Coordinate with creators, influencers and UGC talent for product seeding,



collaborations and reviews.
▶ Engage with the community — reply to comments and DMs, reshare customer content, and flag product feedback to the team.
▶ Track content performance (reach, saves, shares, profile visits, website clicks) and use it to refine formats and hooks every month.
▶ Keep a finger on the pulse of trends across food & beverage, café culture, interiors and home décor.
▶ Work closely with the core team and clients on shoots, account reviews and content approvals.

Who would be a good fit?
▶ Someone who loves product content and has a robust eye for styling, lighting, framing and grid aesthetic.
▶ Someone who can make the same product feel fresh week after week without repeating the same video.
▶ Someone with a portfolio of product, food/beverage, lifestyle or interior content they've shot and edited themselves.
▶ Someone with brilliant storytelling and copywriting skills — hooks, captions an

📌 Content Creator (Mumbai)
🏢 The Hype Capital ™️
📍 Mumbai