1. Develop and execute the company's content strategy, aligning it with business objectives and target audience.
2. Create and curate engaging and compelling content across assets, including packaging, ads, social media, blogs, product descriptions, website etc.
3. Ensure that the content produced reflects the appropriate tone, style, and messaging for the FMCG, Food, and Wellness industries
4. Collaborate with marketing and design teams to plan and implement content strategies
5. Take ownership and lead the management of the company's LinkedIn page to drive brand awareness and engagement on the platform.
6. Apply SEO best practices to optimize content for search engines and improve visibility and organic traffic.
7. Utilize market insights and data to identify content themes and topics that resonate with the target audience, and develop relevant content assets.
8. Explore and implement automation tools and AI technology to streamline content creation processes.
9. Monitor and analyze the performance of marketing campaigns and content initiatives
10. Take overall responsibility for brand and company communication across various mediums and channels ensuring consistent messaging and brand voice.

Skills:- Content Writing

📌 Junior Content Writer (Bengaluru)
🏢 Bajo Foods
📍 Bengaluru