Overview

aptean
1. JOB IDENTIFICATION

Function
Marketing

Job Level
F

Job Title
CRO Lead

Reports To
Web Content and Optimisation Director

Department
Global Digital Marketing

Location
Bangalore, India

2. GENERAL JOB SUMMARY

Aptean is seeking an experienced CRO Lead to own conversion rate optimisation across its portfolio websites, lead personalisation and experimentation, and increase the conversion of website traffic into enquiries and pipeline. The role sets the direction for how Aptean websites convert visitors into customers and is suited to a senior practitioner with a record of leading CRO programmes and delivering measurable results.

3. SCOPE

Owns the conversion rate optimisation programme across the Logility, vTechnologies, GermanEdge, RS Soft, Paragon Routing, Merlin Business Software, and SSG Insight websites. The role covers CRO strategy, experimentation, personalisation, journey analysis, testing prioritisation, measurement, cross-functional delivery, and reporting to marketing leadership.

4. ORGANIZATION





Reports to the Web Content and Optimisation Director within the Global Digital Marketing team.

5. PRINCIPAL DUTIES AND RESPONSIBILITIES

• Build and lead the conversion optimisation programme across the website portfolio, focusing on pages and journeys with the greatest potential impact.
• Plan, run, and analyse A/B tests and turn results into permanent improvements.
• Design and deliver website personalisation by audience, industry, and journey stage.
• Review user journeys, forms, and calls to action to identify where visitors drop off and why.
• Maintain a explicit, prioritised testing roadmap based on data and expected impact.
• Work with the Digital Analyst to establish baselines and measure the impact of every change.
• Collaborate with the WordPress Developer and SEO and content roles to implement improvements.
• Report on conversion performance and test results to marketing leadership.

6. JOB SPECIFICATIONS

Education

Required
Preferr

📌 CRO Lead (Bengaluru)
🏢 Aptean
📍 Bengaluru