About WeMakeScholarsWeMakeScholars is one of India's leading student financing platforms, helping students access education loans and scholarships for higher education. With 100,600+ students funded and ₹8,000 Cr+ in education loans disbursed, we are committed to making higher education more accessible and affordable.
We are looking for a Senior SEO Analyst who can drive organic growth, strengthen our search visibility, and build sustainable SEO strategies across traditional search engines and emerging AI-powered platforms.
Key Responsibilities1. SEO Strategy & Organic Growth
• Develop and execute SEO strategies to increase organic traffic, qualified leads, and conversions.
• Conduct keyword research to identify high-intent opportunities across countries, courses, lenders, and education loan products.
• Map search intent to relevant landing pages and stages of the student journey.
• Build topical authority through content clusters, site architecture, and internal linking.

2. Content SEO
• Plan and optimize SEO content in collaboration with content writers.
• Identify content gaps,



keyword cannibalization, and declining-performing pages.
• Improve content quality, search intent alignment, and E-E-A-T signals.
• Optimize existing landing pages and create strategies for improving organic conversions.

3. AI Search Optimization (AEO/GEO)
• Improve brand visibility across Google AI Overviews, ChatGPT, Perplexity, and Gemini.
• Optimize content for featured snippets, People Also Ask, and AI-generated search answers.
• Strengthen structured data, entity signals, and brand mentions.
• Monitor emerging AI search trends and develop measurable optimization strategies.

4. Technical SEO
• Conduct technical SEO audits covering crawling, indexing, rendering, and Core Web Vitals.
• Manage site architecture, canonical tags, XML sitemaps, redirects, and structured data.
• Identify and resolve technical SEO issues in collaboration with engineering teams.
• Support programmatic SEO i

📌 Senior SEO Analyst (Hyderabad)
🏢 WeMakeScholars
📍 Hyderabad