We are looking for a Social Media Manager to own Della Townships social media strategy, content ecosystem and digital brand presence across platforms.
This role will be the primary owner of social strategy and content performance, responsible for translating brand and business objectives into a strong social proposition that drives visibility, engagement, community growth and social-led demand.
The ideal candidate should combine strategic thinking, content understanding, platform expertise and solid analytical capabilities, with the ability to identify what content the brand should create, why it should create it and how its performance should be measured and improved.
Key Responsibilities
Develop and own DT’s annual and quarterly social media strategy.
Translate brand and business objectives into clear social media priorities and content strategies.
Own the monthly social media content calendar across relevant platforms.
Define and evolve content pillars, formats, themes and recurring content properties.
Develop platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
Work closely with ORM teams to monitor sentiment, audience conversations and reputation-related opportunities or risks.
Track competitor activity and relevant category benchmarks to identify whitespace and opportunities.
Ensure DT’s social presence consistently reflects its premium and luxury positioning.
Establish processes and frameworks that improve content quality, consistency and speed of execution.
Continuously optimise the social strategy based on performance, audience insights and platform evolution.
Brief Creative, Copy, Video and other content teams to deliver social-first communication.
Partner with the Creative Head – Copy and Art Lead / Visualizer to ensure content is dis
📌 Manager Social Media (Mumbai)
🏢 Della Resorts & Adventure
📍 Mumbai
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