Marketing Automation (Devanahalli)

Marketing Automation (Devanahalli)

14 Oct
|
Haparz
|
Devanahalli

14 Oct

Haparz

Devanahalli

BANGALORE LOCATION IS AVAILABLE

NO FRESHER WILL BE PREFERRED

We are looking for Marketing Automation as a Full Time for our IT Company.

Location- Bangalore
Experience- 2+ years
Budget- As per company standard
Notice Period- Immediate Joiner

QA Specialist – Marketo Marketing Operations

Purpose

Ensure quality, accuracy, and compliance across all Marketo campaign builds, data processes, and integrations before production activation.

Major Responsibilities

Campaign QA
- Validate email builds: copy accuracy, link integrity, image rendering, segmentation logic
- Test nurture/triggered workflows: step sequencing, wait times, conditional branches
- Audit A/B test setup: variant parity, audience sampling, randomization logic
- Verify landing page + form functionality: submission flow, field mapping, GDPR compliance
- Cross-browser/device rendering validation for email and web assets

Program QA
- Validate web form program end-to-end: capture logic, data routing, confirmation messaging
- Test event program flows: registration, confirmation, reminder sends,



post-event follow-ups
- Audit audience segmentation: filter accuracy, list counts vs. expected, smart list logic
- Verify content syndication feeds: data structure, field mappings, sync completion

Data QA
- Validate MQL/non-MQL data uploads: schema, normalization, deduplication
- Audit data processing scripts/manual uploads for completeness and accuracy
- Test Salesforce/third-party sync: lead field mapping, data consistency
- Identify and flag data quality issues pre-activation

Third-Party & Integration Testing
- Test third-party HTML email rendering and tracking
- Validate API integrations and manual data exchanges
- Verify platform-to-platform data flow (Marketo ↔ Salesforce, syndication partners, etc.)

Required Skills
- 2+ years QA in marketing automation or MarTech platforms
- Robust Marketo platform knowledge (workflow logic, segmentation, data model)
- Attention to detail; test case documentation
- Basic S

📌 Marketing Automation (Devanahalli)
🏢 Haparz
📍 Devanahalli

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