About the job
• Role: Performance Marketer
• Location: Gurgaon | Work from office
• Schedule: Full-time | Six days a week
• Experience: 3+ years in performance marketing for consumer apps or internet businesses.
• Compensation: ₹15–20 LPA (based on experience and demonstrated results) + ESOPs

WHO WE ARE
We're a team of IIT Delhi alumni building Dalvoy AI, the only platform an aspirant needs to crack any government exam in India.

Within just a few months of launch, 1 in every 5 UPSC aspirants is already using Dalvoy for their preparation. We've raised our seed round from leading venture capital firms in India and are now building the team for our next stage of growth.

We're looking for exceptional people to join us early, take real ownership and help build India's best test-prep platform.

THE CHANCE
Own paid acquisition across Google and Meta, improve acquisition efficiency and scale campaigns that bring in engaged, paying users.

WHAT YOU'LL OWN
• Plan, launch and optimise Google Ads and Meta Ads campaigns across both app and web acquisition.
• Manage budgets,



bidding, targeting and campaign structure. Forecast acquisition volumes and costs, monitor daily spend and decide when to stop, improve or scale campaigns.
• Run structured experiments across creatives, messaging, audiences and landing pages. Work with designers and video editors to maintain a regular pipeline of new ads and address creative fatigue.
• Track the journey from ad click to sign-up, activation and payment. Work with product and engineering to identify and resolve conversion drop-offs.
• Own campaign reporting and monitor acquisition cost, paid conversion, ROAS and payback. Evaluate campaign quality using renewals, retention and customer lifetime value, beyond installs and initial purchases.
• Maintain reliable conversion tracking and attribution. Investigate discrepancies between ad-platform reporting and actual business results.
• Use Claude Code to analyse campaign performance, automate

📌 Performance Marketing Lead (Gurugram)
🏢 ExamDay (Dalvoy)
📍 Gurugram