• Strong understanding of social media and digital distribution
• Hands-on experience managing multiple social platforms
• Good understanding of LinkedIn, Instagram and YouTube
• Solid attention to detail
• Good understanding of platform-specific content behavior
• Ability to work with content calendars and publishing tools
• Comfortable working with analytics and performance data
• Strong organizational and coordination skills
• Ability to work with creative and content teams
• Proactive approach to identifying new distribution opportunities
• Good written communication skills
Skills And Knowledge
• Content Distribution
• Develop and execute platform-wise content distribution plans
• Manage publishing across relevant social and digital platforms
• Ensure content is published accurately and on schedule
• Adapt content for different platforms and audience behaviours
• Identify opportunities to extend the life and reach of existing content
• Coordinate distribution of short-form and long-form content
• Platform Management
• Manage day-to-day content publishing across platforms such as LinkedIn, Instagram, YouTube, Facebook, X and other relevant channels
• Understand the strengths and content formats of different platforms
• Optimise content for each platform rather than simply reposting identical content everywhere
• Stay updated with platform changes, trends and emerging distribution opportunities
• Maintain a structured publishing and distribution calendar
• Content Repurposing & Amplification
• Identify additional distribution opportunities from existing content
• Work with the content team to adapt content into platform-specific formats
• Coordinate the distribution of clips, carousels, articles, videos, posts and other content formats
• Identify opportunities for employee advocacy, collaborations, communities and other forms of organic amplification
• Help extend strong content beyond the platform on which it was originally published
• Owned &
📌 Digital Marketing Executive (India)
🏢 prachay group
📍 India
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