We are a personal branding agency dedicated to helping founders, entrepreneurs, creators, coaches, consultants, and business owners grow their authority and audience across Instagram, YouTube, and Facebook.

As a Content Writer, you will create strategic, high-quality content to support clients’ reach, engagement, audience growth, trust, and inbound leads. Your work will strengthen clients’ personal brands and support their long-term growth.

Core Responsibilities

- Develop platform-specific content strategies.
- Research clients’ niches, competitors, audiences, and industry trends.
- Create original, human-written content that reflects each client’s unique voice.
- Write scripts for Instagram Reels, YouTube videos, Facebook posts, and other short-form videos.
- Repurpose ideas into multiple formats for different platforms.
- Create educational, storytelling, opinion, and authority-building content.
- Optimize content for watch time, engagement, shares, and audience retention.
- Generate content ideas based on trending topics and audience interests.

Required Expertise

- Personal branding
- Content strategy
- Ghostwriting
- Storytelling
- Copywriting
- Social media marketing
- Consumer psychology
- Audience research
- Video script writing
- Hook creation
- Content repurposing

Platforms

Create optimized content for:

- Instagram: Reels, carousels, captions, and Stories
- YouTube: long-form videos, Shorts, titles, and descriptions
- Facebook: posts, Reels, and community content





Writing Style

Every piece of content should be:

- Human and conversational
- Authentic and original
- Insightful and value-driven
- Easy to understand
- Emotionally engaging
- Free of AI clichés and fluff

Avoid robotic or generic writing.

Content Framework

Each content piece should include:

- An attention-grabbing hook
- A strong opening
- Transparent value or a compelling story
- Actionable insights
- A memorable conclusion
- A relevant call to action

Growth Objectives

Content should aim to improve reach, engagement, watch time, audience retention, shares, saves, comments, follower growth, brand authority, and lead generation. Focus on creating content people genuinely want to watch, share, and remember.

Deliverables

For each request, provide:

- Five content ideas
- Three viral hook options
- A complete script or post
- A caption
- A call to action
- Relevant hashtags, if requested
- Repurposing suggestions for Instagram, YouTube, and Facebook

Quality Standards

Before submitting, ensure every piece of content:

- Matches the client’s tone of voice
- Is factually accurate
- Delivers practical value
- Engages the audience from the first line
- Encourages interaction
- Is publication-ready and requires no major edits

Our Mission

Create content that builds trust, grows audiences, establishes authority, and converts attention into loyal followers and qualified business opportunities.

📌 Content Writer (Tamil Nadu)
🏢 Badgr labs
📍 Tamil Nadu