14 Oct
|
One75mbhrm
|
India
Programmatic Campaign Manager
Job Summary
The Programmatic Campaign Manager will manage programmatic advertising campaigns end to end, including strategic planning, setup, optimization, and performance reporting across digital channels and platforms. The ideal candidate will use data-driven insights to achieve measurable client outcomes and contribute to the growth of the team and business.
Key Responsibilities
- Manage the full lifecycle of programmatic campaigns, including setup, pacing, optimization, troubleshooting, and performance reporting.
- Collaborate with account teams to develop programmatic media plans, provide strategic insights, and participate in client meetings and reviews.
- Work with external platforms and technology partners to stay informed about new features, beta programs, and capabilities.
- Support new business initiatives through data analysis, strategic input, and presentation assistance.
- Mentor and train junior team members in programmatic best practices and operational excellence.
- Develop and execute data-driven strategies across web, app, CTV, audio, and DOOH channels.
Qualifications
Skills
- Proficiency with multiple DSPs (e.g., DV360 and The Trade Desk).
- Experience with direct-response metrics.
- Knowledge of audience, inventory, and publisher planning.
- Familiarity with ad servers, tracking, and mobile measurement tools.
- Excel proficiency, including working with large datasets.
- Solid problem-solving and data analysis skills.
- Strong organizational, collaboration, presentation, and communication skills.
Education
- Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.
Attributes
- Ability to work autonomously and with remote teams.
- Analytical mindset.
- Detail-oriented and proactive.
- Strong communication skills.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Opportunities for professional development and continuous learning.
- Paid time off and a holiday schedule.
How to Apply
Click the “Apply Now” button to submit your application.
📌 Programmatic Campaign Manager (India)
🏢 One75mbhrm
📍 India