Lead Generation Specialist – IT Services & Digital Marketing

Location: Remote
Industry: IT services, digital marketing, staffing, and recruitment solutions

Role Overview

We are seeking a motivated, results-oriented Lead Generation Specialist with experience in the IT services and digital marketing sectors. You will identify, engage, and generate qualified leads across domestic and international markets.

The role requires robust research skills, hands-on experience with lead generation tools, and the ability to build a consistent pipeline of prospects aligned with our services: IT services, digital marketing, dedicated resources, and staffing solutions.

Key Responsibilities Lead Generation and Prospecting

- Generate qualified leads for IT services, digital marketing, staffing, and recruitment solutions across domestic and international markets.
- Identify key decision-makers, such as founders, CEOs, CTOs, HR heads, marketing heads, and procurement managers.
- Develop targeted prospect lists based on defined customer profiles and industry segments.

Platforms and Tools
- Use platforms such as LinkedIn Sales Navigator, Apollo.io, Lusha, Upwork, Freelancer.com, and other B2B databases and freelance marketplaces.
- Find and verify contact details, and maintain a structured database.
- Use Boolean search techniques and advanced filters to target prospects.

Pipeline Development and Management
- Build and maintain a consistent sales pipeline.
- Track and categorize leads by qualification status (cold, warm, or hot).
- Follow up with prospects to help move them through the sales funnel.

Sales Coordination and Lead Handover
- Collaborate with the sales and business development teams.
- Share qualified, well-documented leads for further engagement.
- Provide notes on prospect requirements, challenges,



and potential opportunities.

Market Research and Competitive Analysis
- Research emerging industries and trends, competitor activities, and new business opportunities.
- Analyze competitor positioning and suggest ways to improve outreach.

CRM and Reporting
- Maintain accurate records of leads, follow-ups, meetings scheduled, and conversion status.
- Update CRM systems and lead-tracking tools regularly.
- Prepare weekly and monthly performance reports.
- Suggest data-driven improvements to lead conversion rates.

Key Requirements Experience
- At least 3 years of proven lead generation experience in the IT services sector.
- Demonstrated success generating B2B leads for international clients, including in the US, UK, and Middle East.

Technical and Tool Proficiency
- Hands-on experience with LinkedIn Sales Navigator, Apollo.io, Lusha, and freelance platforms such as Upwork and Freelancer.com.
- Familiarity with CRM systems and lead-tracking tools.

Industry Knowledge
- Strong understanding of IT services, digital marketing services, dedicated resource models, and staffing and recruitment solutions.

Communication Skills
- Excellent written and verbal communication skills.
- Ability to craft personalized outreach messages and engage prospects professionally.

Personal Attributes
- Self-motivated and target-driven, with the ability to work independently in a remote setting.
- Strong analytical, research, organizational, and attention-to-detail skills.

What We Are Looking For
- A proactive professional who understands the B2B sales cycle.
- Someone who can consistently generate high-quality leads, not just bulk data.
- A strategic thinker who contributes ideas to improve lead generation performance.
- A team player who collaborates effectively with sales and marketing teams.

📌 Lead Generation Executive (India)
🏢 One75mbhrm
📍 India