Job Title: Area Manager – MPCG
Company: The Souled Store
Location: Madhya Pradesh & Chhattisgarh (MPCG)
Experience: 7+ Years
Industry: Fashion / Apparel / Lifestyle Retail

About The Souled Store
The Souled Store is one of India’s leading homegrown youth casual-wear brands, established in 2013. We offer a wide range of pop-culture-inspired merchandise, licensed products, and casual wear, with a solid focus on customer experience, quality, and innovation.
Job Summary
We are looking for an experienced and result-oriented Area Manager – MPCG to oversee retail store operations across Madhya Pradesh and Chhattisgarh. The candidate will be responsible for driving sales and profitability, ensuring operational excellence, maintaining brand standards, and leading store teams to achieve business objectives.
The ideal candidate should have strong experience in fashion, apparel, or organised retail, along with excellent leadership, analytical, and execution skills.

Key Responsibilities
• Sales & Business Performance: Drive sales, revenue, profitability,



and achievement of store-level targets across the assigned region.
• Multi-Store Operations: Oversee day-to-day operations across multiple stores, ensuring adherence to company SOPs, operational processes, and service standards.
• Team Leadership & Development: Lead, coach, and mentor Store Managers and their teams to improve productivity, strengthen performance, and achieve business goals.
• KPI & Performance Monitoring: Track and analyse key retail metrics, including sales per square foot, conversion rate, average transaction value (ATV), units per transaction (UPT), and customer footfall.
• Customer Experience: Ensure consistent delivery of excellent customer service across all stores and address customer escalations effectively.
• Inventory Management: Monitor stock availability, inventory accuracy, replenishment, stock transfers, shrinkage, and loss prevention.
• Visual Merchandising: Ensure adherence to brand guidelines,

📌 Area Operations Manager (India)
🏢 The Souled Store
📍 India