Location: Chhatarpur, New Delhi
Work Mode: Work From Office
Experience: 3+ years
Website: https://zooplive.com

About ZoopZoop is a live commerce platform where shoppers discover and buy trendy and branded lifestyle products through live drops and auctions. It's shopping that feels like an event, not a catalogue scroll.
Zoop is backed by Peak XV and Lumikai and built by a founding team obsessed with how India shops. Our vision is to build India's defining live shopping destination: a platform where the best deals feel like entertainment.

Role OverviewWe're looking for a customer-obsessed Growth Marketeer to own how Zoop finds, wins and keeps its first wave of loyal shoppers. You'll use consumer insight and user psychology to drive signups, live viewership, conversion and repeat purchase. You'll test rapid across paid, community, creator and organic channels and turn what works into a repeatable growth engine. This is a hands-on, high-ownership role that works directly with the founders, and it can grow into owning the revenue and P&L.;





Key Responsibilities• Develop a deep understanding of who our shoppers are, what makes them tune into a live drop, and what makes them bid and buy.
• Run customer research such as calls, surveys and live-session behaviour analysis, and turn it into sharper positioning, messaging and offers.
• Own acquisition across Meta ads, creator and UGC programs, Reddit and Whatsapp channels, and improve CAC and ROAS over time.
• Build the funnel end to end, from first touch to signup, app install, first live, first purchase and repeat.
• Drive initiatives that lift live concurrency, conversion rates, average order value and customer lifetime value.
• Analyse campaign performance, cohorts and funnel metrics (we use PostHog) to make fast, evidence-based decisions.
• Work with product, content, creators and the live-ops team to design campaigns.
• Work with founders to set growth targets, prioritise experiments and shape the buyer-side strategy.

De

📌 Growth Marketeer at Zoop (New Delhi)
🏢 Zoop - India's Live Bazaar
📍 New Delhi