Company Description Lo Carbon Solutions is dedicated to helping organizations reduce carbon emissions while strengthening brand reputation and driving sales growth. The company partners with clients worldwide to design, implement, and evaluate sustainability strategies that turn environmental responsibility into a competitive advantage. Guided by a mission to balance profit with purpose, Lo Carbon Solutions works to redefine business success through sustainable, profitable practices. The team is focused on bridging the gap between development and sustainability, supporting businesses in tackling climate change and contributing to a more sustainable and equitable future.
Role Description The Product Marketing Manager is a full time, on-site role based in Bengaluru. This role is responsible for developing and executing product marketing strategies that support Lo Carbon Solutions’ mission and drive adoption of sustainability-focused offerings. Day-to-day tasks include conducting market and competitor analysis, defining product positioning and messaging,
and collaborating with product management to align features with market needs. The Product Marketing Manager will create and manage go-to-market plans, support sales enablement with targeted tools and content, and track performance metrics to refine campaigns and product strategies. The role involves close collaboration with cross-functional teams, including sales, product, and communications, to ensure consistent and impactful market presence.
Qualifications
• Candidates should possess strong Market Research skills to analyze customer needs, industry trends, and competitive landscapes.
• Candidates should possess Go-to-Market Strategy and Product Marketing skills to plan launches, define positioning, and drive product adoption.
• Candidates should possess Product Management skills to collaborate on feature prioritization and ensure market fit.
• Candidates should possess Sales-related skills to support sales enableme