JOB TITLE: Assistant/Associate Director
DEPARTMENT: Directorate of Communication
JOB LOCATION: SRM University, AP, Amaravati, Andhra Pradesh
REPORTS TO: Director- Communications

DUTIES AND RESPONSIBILITIES:
The Assistant/Associate Director will lead the institution’s brand strategy, digital presence, and communication ecosystem to enhance visibility, reputation, and stakeholder engagement. This role is responsible for driving integrated marketing initiatives, overseeing website performance, managing high-quality content development, and ensuring robust digital growth through SEO and analytics-driven strategies. The incumbent will also lead the communications team, ensuring alignment with institutional goals and consistent brand positioning across all channels.

1. Strategic Brand Building
• Develop and execute comprehensive brand strategies aligned with institutional vision and growth objectives
• Strengthen institutional positioning across academic, research, and outreach domains
• Ensure consistency in brand messaging across all platforms (online & offline)




• Lead campaigns for admissions, rankings, reputation building, and thought leadership

2. Website Management & Optimization
• Oversee end-to-end management of the university website (UI/UX, content, performance)
• Ensure website is updated, user-friendly, mobile-responsive, and SEO-optimized
• Monitor website analytics (traffic, engagement, conversions) and implement improvements
• Collaborate with IT/vendors for technical enhancements and security compliance

3. Content Strategy & Development
• Lead content planning, creation, and distribution across platforms
• Ensure high-quality, engaging, and audience-specific content (web, social media, PR, brochures, reports)
• Maintain editorial standards, brand tone, and communication guidelines
• Drive storytelling initiatives showcasing institutional achievements, faculty, and students

4. Digital Marketing & SEO
• Develop and execute digital marketing strategies w

📌 Assistant/Associate Director of Communications (Amaravati)
🏢 SRM University, AP
📍 Amaravati