About the role
We're hiring a B2B Marketing Specialist who has personally run full-funnel B2B outbound.
We don't want someone who briefed an agency or supervised a team doing it. This is a
builder-operator role. One person owns prospecting, enrichment, outreach, signal-based
targeting and partnership development end to end, and uses AI to multiply their own
output.
The biggest filter for this role is straightforward: did you do the work yourself , hands on these
tools? "My team used Clay" or "we ran email campaigns" isn't enough. This JD and our
interview are both built to separate hands-on operators from people who oversaw the
work.
What you'll own
Prospecting and enrichment
Build and enrich target lists yourself using Apollo, Clay, Lusha, HeyReach, RocketReach
or similar. Y ou do this, not a VA or a team.
Configure and run buying and intent signals (job changes, funding, hiring, tech stack,
website visits and so on) to time outreach. Y ou will be asked exactly which signals
you've set up and why.
LinkedIn outbound
Run personal LinkedIn prospecting at volume,



with daily connection and outreach
targets and tracked reply and conversion rates.
Write and keep testing message sequences personalised off real signals, such as a
profile detail, a recent job change or a company update, rather than generic templates.
Email marketing
Run cold outbound email campaigns on dedicated sending domains, never the
company's primary domain, using Instantly, Smartlead, Lemlist or similar.
Own deliverability basics: domain warmup, open rates, reply rates and list hygiene. Y ou
can speak to real numbers, not rounded guesses.
Page 1 of 3B2B Marketing Specialist: Job Description
Multi-channel orchestration
Sequence outreach across LinkedIn, email and calling or voice. Single-channel
outbound is not enough.
Use targeted paid advertising as a supporting channel when the account or segment
calls for it.
Partnerships and referral channels
Source and close referral, co-marketing, reseller or channel par

📌 B Marketing specialist (India)
🏢 powersmy.biz
📍 India