Social media and content
• Plan and run the monthly social media calendar across Instagram and other platforms
• Shoot, edit and publish reels, stories and carousels; write captions and hooks in our bestie voice
• Write SEO blogs on period care, first periods and puberty for natchkin.com
• Build our presence on Reddit and online communities through genuine, helpful conversations
Paid marketing
• Write ad copy and brief creatives for Meta ads (statics, carousels, reels) and support Google ads
• Help set up, monitor and optimise campaigns; test hooks, offers and audiences
Influencers and creators
• Find, reach out to and onboard influencers and mom creators; manage barter and paid collaborations
• Run our Creator Club: weekly briefs, content delivery, feedback and approvals
Ecommerce and website
• Manage product listings, images,
descriptions and offers on marketplaces and quick commerce platforms
• Track ratings, reviews, stock and pricing; flag issues early
• Update website content: product pages, banners, landing pages and FAQs
• Support WhatsApp and email campaigns
Offline campaigns
• Plan and run school, college and community activations, period awareness sessions and sampling drives
• Coordinate events, pop ups, partnerships and print material
Planning and reporting
• Track performance across all channels and share a straightforward weekly report
• Keep an eye on trends and competitors and bring fresh ideas to the table