About The Role:
We're looking for a highly creative and fast-moving Video Editor who understands how to create content that grabs attention and drives purchases.

This is not a traditional editing role. You'll be responsible for turning products, offers, and ideas into high-performing video ads across Meta, Instagram, and other digital platforms.

What You'll Do
• Create short-form video ads for paid marketing campaigns
• Develop fresh creative concepts and hooks
• Edit videos with strong pacing hook
• Curate compelling headlines/hooklines, captions, and CTAs
• Produce multiple creative variations and experiment
• Use AI tools to brainstorm ideas, improve speed and output quality
• Analyze creative performance and improve winning concepts

What We're Looking For
• 6 months - 2 years of strong video editing skills
• Proven ability to create attention-grabbing content
• Strong understanding of social media content formats
• Creative thinker with a bias for execution
• Fast learner who can work independently
• Comfortable using AI-powered creative tools
• Ability to generate ideas,



not just edit videos

Preferred Background
• D2C, e-commerce, performance marketing, or consumer brands
• Experience creating ads that generated sales, leads, or measurable business results
• Personal content page, creator experience, or portfolio of short-form content

You'll Stand Out If
• You understand consumer psychology
• You can explain why a creative works
• You consistently come up with new angles and concepts
• You move fast without sacrificing quality

Must-Have Skills
• Video editing - short-form first (Reels, Shorts, performance ads). Required.
• Design fundamentals - layout, hierarchy, typography, color. Required.
• Hook + CTA writing - conversion copy for paid social. Required.
• Growth literacy - understands the metric a creative is meant to move. (valuable to have)

Intermediate to Advanced
• Canva
• ChatGPT, Gemini, Claude, or equivalent AI tools
• Midjourney, Freepik AI, Kling

📌 Creative Video Editor (Bengaluru)
🏢 Pratilipi
📍 Bengaluru