Toffee Coffee Roasters | Bengaluru | Full-Time
Experience: 1–3 years (minimum 1 year at a consumer/D2C brand)

About Toffee Coffee RoastersToffee Coffee Roasters (TCR) is a quick-growing specialty coffee brand building the next generation of speciality coffee experiences in India. With a strong presence across D2C, marketplaces, and quick commerce, we're on a mission to make great coffee part of everyday life.

We're looking for a creative, consumer-first Content Strategist who understands how to build a brand that people love while creating performance-driven content that converts.

What You'll Own

1. Brand Content & Storytelling
• Develop TCR's content strategy across Instagram, Meta, website, and other digital channels.
• Create compelling brand narratives around coffee, lifestyle, culture, and everyday consumption occasions.
• Conceptualize campaigns, reels, short-form videos, product launches, and engaging social content.
• Build a consistent and differentiated brand voice and visual identity.

2. Performance Marketing Creatives




• Develop high-converting creative concepts for Meta Ads and other paid channels.
• Work closely with the growth team to translate consumer insights into performance-driven content.
• Create and test multiple creative hooks, messaging angles, UGC formats, and ad scripts.
• Analyze creative performance using metrics such as CTR, CAC, ROAS, and conversions.
• Continuously identify and scale winning creative formats.

3. Content Production & Execution
• Own the content calendar, from ideation to execution.
• Write creative briefs, video scripts, campaign copy, and product communication.
• Collaborate with designers, video editors, photographers, creators, and agencies.
• Identify trends, cultural moments, and emerging content formats relevant to the brand.
• Drive influencer and UGC content collaborations.

Who We're Looking For

• 1–3 years of relevant experience, including at least 1 year working directly with a consumer/D2C brand.
• Han

📌 Content Strategy (Bengaluru)
🏢 Toffee Coffee Roasters
📍 Bengaluru