Wonder Valley Recreation and Hospitality is Bangalore’s premier adventure and leisure destination. Set amidst serene surroundings, our resort offers thrilling activities and cozy accommodations for families, corporate outings, and day visitors alike.

POSITION SUMMARY
The Performance Marketing Executive will be responsible for planning, executing, monitoring and optimising paid digital advertising campaigns to generate qualified leads, increase bookings and achieve measurable revenue growth.

The role will manage paid acquisition across Google Ads, Meta Ads and other relevant platforms, with a robust focus on campaign efficiency, lead quality, retargeting, conversion tracking and return on advertising investment.

RESPONSIBILITIES
1. Paid Advertising & Campaign Management
•⁠ ⁠Plan, launch and manage Google Ads and Meta Ads campaigns.
•⁠ ⁠Develop campaign strategies for day outings, corporate outings, stays, events, weddings and other business offerings.
•⁠ ⁠Manage search, display, video, lead-generation and re marketing campaigns as appropriate.
•⁠ ⁠Conduct audience research,



competitor analysis and keyword research for paid campaigns.
•⁠ ⁠Develop campaign structures, ad copy, targeting strategies and budget allocation plans.
•⁠ ⁠Continuously test creatives, audiences, placements and campaign formats.

2. Budget Management & Optimisation
•⁠ ⁠Monitor daily advertising expenditure against approved budgets.
•⁠ ⁠Optimise campaigns based on qualified leads, cost per lead (CPL), cost per acquisition (CPA) and return on ad spend (ROAS).
•⁠ ⁠Identify underperforming campaigns and implement corrective actions.
•⁠ ⁠Allocate budgets towards campaigns and audiences delivering stronger business outcomes.
•⁠ ⁠Monitor campaign pacing and prevent inefficient or unintended spending.
•⁠ ⁠Recommend budget changes based on performance data and business priorities.

3. Retargeting & Lead Generation
•⁠ ⁠Build and manage retargeting audiences for website visitors, previous enquirers and r

📌 Performance Marketing Executive (Bengaluru)
🏢 Area 83
📍 Bengaluru