Role: Head- Ecommerce
Title/Designation: Deputy General Manager
Function: Domestic Sales-Sebamed
Department: Consumer Products Division – Sebamed
Reporting to: Head of Sales
Work Location: Govandi East, Mumbai
Role Objective: Lead the development and execution of data-driven sales strategies to achieve and exceed revenue targets and market share. Cultivate strong relationships with key stakeholders to maintain a positive reputation with customers and within the industry.
KEY RESPONSIBILITIES
Business Development and Strategy
• Direct the development and implementation of the E-Commerce sales strategy, policies, initiatives, and operational plans including D2C operations as required
• Lead the annual budgeting process, with a focus on setting targets and managing costs through the analysis of relevant data and strategic company priorities
• Partner with the marketing team on budgets to increase brand awareness of personal care products, leveraging opportunities at the product, category, or brand level, including visibility and activations
• Devise and implement strategic distribution plans for E-commerce trade to ensure profitability and effective go-to-market strategies
Sales Management
• Lead effective operation of the E-commerce channel, ensuring seamless execution of processes and optimal performance
• Drive Joint Business Plans and TOT execution across the channel & set up systems and processes based on market needs and inputs from the team
• Overall handling of ecommerce channel P&L;, including revenue forecasting, margin optimization, promotional spend management, and cross-functional alignment to drive sustainable profitability and growth.
• Oversee the timely launch of new products to ensure rapid speed to market and capitalise on emerging opportunities
Stakeholder Engagement
• Partner with key account managers and oversee the teams to achieve the company's objectives and vision, ensuring alignment and effective execution of strategies
• Build and nurture