Senior Marketing Manager

Role Overview

We’re looking for a highly organized, execution-driven Senior Marketing Manager to lead
end-to-end planning and delivery of webinars, virtual events, and in-person experiences.
This role sits at the intersection of marketing strategy and project management ideal for
someone who thrives on timelines, cross-functional coordination, and delivering high-impact
campaigns with measurable outcomes.

You will own the entire lifecycle of events, from ideation and planning to execution, promotion,
and post-event analysis, while ensuring seamless collaboration across marketing, sales, design,
and external partners.

Key Responsibilities

1. Webinar, Podcasts & Event Strategy
● Own and execute the end-to-end lifecycle of all initiatives across webinars, events,
podcasts, and customer-led content (testimonials, success stories)
● Plan and execute a calendar of webinars, workshops, podcasts and events aligned with
business goals
● Identify themes, formats, and speakers that drive engagement and pipeline
● Own audience targeting, positioning,



and messaging for each event
● Be responsible for reporting, analytics and growth

2. End-to-End Project Management
● Build detailed project plans, timelines, and workflows for each campaign
● Coordinate across internal teams (content, design, sales, ops) and external stakeholders
● Ensure deadlines, dependencies, and deliverables are met without compromise

3. Campaign Execution & Promotion
● Lead go-to-market strategy for events including email, social, paid ads, and partnerships
● Collaborate with content and design teams to create landing pages, creatives, and
assets
● Optimize registration and attendance rates through continuous testing

4. Customer, Speaker & Stakeholder Management
● Identify, onboard, and manage customers, speakers, and partners
● Collaborate with sales and customer success teams to source high-quality customer
stories
● Own end-to-end execution of customer testimonials (video,

📌 Marketing Manager (Bengaluru)
🏢 Illumine
📍 Bengaluru