Search Engine Specialist (SEO)Organization: Lingaya’s Vidyapeeth, Faridabad
Department: Branding & Digital Marketing
Job Type: Full time
Experience: 2–4 Years
Reporting To: Branding Manager / Digital Marketing Head
Location: Faridabad, Haryana
About Lingaya’s VidyapeethLingaya’s Vidyapeeth is a Deemed-to-be University located in Faridabad, Delhi NCR, committed to providing quality education through academic excellence, innovation, and holistic student development. We are looking for a result-oriented Search Engine Specialist (SEO) to strengthen our digital presence, improve organic search visibility, and drive relevant traffic and admission enquiries through effective search engine optimization strategies.
Job SummaryThe Search Engine Specialist will be responsible for planning, implementing, and managing SEO strategies for the university’s official website and relevant landing pages. The candidate will work closely with the Branding, Content, Website Development, and Admissions teams to improve keyword rankings, increase organic traffic, enhance website performance,



and generate quality leads for various academic programmes.
Key Responsibilities (KRAs)1. SEO Strategy & Planning
• Develop and implement comprehensive SEO strategies aligned with university branding and admission objectives.
• Conduct keyword research for UG, PG, PhD, diploma, and other academic programmes.
• Identify high-intent keywords relevant to university admissions, courses, campus facilities, placements, and academic achievements.
• Analyse competitors’ SEO strategies and identify opportunities to improve organic visibility.

2. On-Page SEO
• Optimize website pages, course pages, admission pages, blogs, and landing pages.
• Manage title tags, meta descriptions, headings, URLs, internal linking, image alt text, and content structure.
• Ensure relevant keywords are incorporated naturally into website content.
• Coordinate with the content team to develop SEO-friendly blogs, articles, FAQs, and co

📌 Search Engine Optimization Specialist (Faridabad)
🏢 Lingaya's Vidyapeeth
📍 Faridabad