Position title: Deputy Manager – Generative Engine Optimization and AI Digital Campaign Specialist
Location: Mumbai – Corporate Office
Department: Digital Business
Grade:IL-4
Organizational relationships Reports to: Chief Manager – Digital Business
Purpose of the Job:
To drive GEO Focus for Discoverability on AI platforms and leverage AI tools for collateral development for User Acquisition
Key responsibilities:
1.Develop and Execute Generative Search Strategy –
a.Improve brand visibility in AI-generated search results and answers.
b.Optimize content to ensure inclusion in AI summaries, citations, and conversational outputs.
2.Synergise efforts on Paid media to generate optimum Business in terms of transactions
3.Cross-Channel SEO Integration
a. Align GEO strategies with traditional SEO, ASO, and content marketing efforts.
b. Ensure consistency across search engines, AI platforms, and voice assistants.
c. Bridge gap between search optimization and conversational AI discovery.
4.Collaboration & Stakeholder Alignment
a.



Managing relationship with AI Platforms and external agencies mandated to help achieve departmental and organizational AI related goals
b. Managing internal stakeholders – IT, Marketing
Behavioral Competencies:
1.Team Player
2.Solid interpersonal skills
3.Fire for learning new things
Role Specific Competencies:
1. AI & Generative Search Understanding
2. Knowledge of LLM behavior, training data sources, and response generation logic
3. Familiarity with retrieval-augmented generation (RAG) and AI search ecosystems
4. Expertise in modern SEO (beyond keywords): entities, semantics, and intent-based optimization
5. Ability to create high-quality, authoritative, structured content
6. proficiency in analyzing performance data (traffic, engagement, AI visibility metrics)
Formal Qualifications / Prior Work Exp:
-Graduate MBA with 2-4 years of relevant work experience
- Experience in similar kind of role or has worked in Google / Open AI / Claude / Perplexity /

📌 Deputy Manager – Generative Engine Optimization and AI Digital Campaign Specialist (Mumbai)
🏢 Nippon India Mutual Fund
📍 Mumbai