About True Balance
Owned and operated by BalanceHero Group, True Balance is an RBI authorized Prepaid Payment Instrument (PPI) issuing entity. It offers loans through its subsidiary and RBI licensed Non-Banking Financial Company - True Credits Private Limited and other RBI licensed partners. Founded in 2016, as a mobile app for users in India to efficiently manage their phone calls and data usage, True Balance is now India’s one of the top financial services platforms providing solutions to all the financial needs of its users - from obtaining instant loans, paying utility bills to do prepaid recharges seamlessly. To date, True Balance has raised more than US$84 million in equity funding from marquee global investors like Softbank, Naver, and Line to name a few. The company aims to become the go-to financial services platform for the next billion people in India, playing a key role in the nationwide push towards the goal of Digital India and advancing financial inclusion amongst the unbanked and underbanked people.

Job Description




The Graphic Designer will create high-quality marketing creatives that drive growth for True Balance, a digital personal lending fintech serving Tier 2/3 India. The role primarily covers performance marketing creatives (paid social, search and display, app-install and loan-product campaigns) and retention creatives (push, in-app, WhatsApp, email and CRM), along with basic website management and miscellaneous design work across brand and business teams.

The role needs strong marketing creative capabilities and high-quality design skills, combined with active use of AI, curiosity, and a team-oriented mindset. The designer will be willing to expand into new areas such as video and web, even without prior experience.

Roles & Responsibilities
- Design static creatives for performance marketing across Meta, Google and other channels, in multiple sizes and formats
- Design retention creatives: push notifications, in-app banners, WhatsApp, emai

📌 Graphic Designer (Gurugram)
🏢 True Balance
📍 Gurugram