Industry Preference: Lighting / Electrical Industry
Location: As per business requirement
Reporting To: Regional Sales Manager / State Head
About Sturlite
Sturlite Electric Private Limited is a growing electrical products company with a presence across India. Its portfolio includes Wires & Cables, LED Lighting, Switchgear, Solar and other product categories. Sturlite focuses on market expansion, channel development and building strong dealer and distributor relationships.
Role Objective
To drive sales growth and market development for Sturlite Lighting products within the assigned territory by strengthening the dealer and distributor network, improving secondary sales, expanding retail coverage and achieving business targets.
Key Responsibilities
• Achieve monthly and annual sales targets for lighting products in the assigned territory.
• Develop and manage a strong network of distributors,
dealers and retailers.
• Drive primary and secondary sales through the general trade channel.
• Identify recent business opportunities and appoint new channel partners.
• Conduct regular market visits to understand competitor activities, pricing and market trends.
• Improve product visibility, retail penetration and brand presence across the territory.
• Build strong relationships with dealers, distributors, electricians and other channel influencers.
• Monitor distributor stock, product availability, secondary sales and outstanding payments.
• Plan and execute promotional schemes, product launches and sales activation activities.
• Track sales performance, prepare market reports and implement corrective actions to achieve targets.
• Coordinate with internal teams to ensure smooth order processing, product availability and customer support.
• Lead and support the assigned sales team to improve producti
📌 Area Sales Manager (Hyderabad)
🏢 Sturlite India
📍 Hyderabad
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