Job Summary

We are looking for an experienced Adobe Campaign product specialist to join a high-performing squad of campaign specialists and engineers in designing & building data-driven digital marketing campaigns for the bank.

Key Responsibilities

Solution Design & Build

• Architect and build automated, data-driven cross-channel marketing campaigns (Email, SMS, and Push) for a database of over millions of active profiles.
• Extend out-of-the-box data schemas and build custom targeting dimensions in Adobe Campaign Classic to capture granular customer attributes.
• Design complex data management workflows to extract, transform, and load (ETL) audience lists and behavioral data from external CRM and data warehouse systems.
• Write customized JavaScript and SQL scripts within technical workflows to automate data processing, data clean-up, and real-time messaging triggers.
• Develop custom delivery and web application templates using JST (JavaScript Templates) and personalization blocks to dynamically tailor content.
• Configure and manage access management rules, operator roles,



and typology rules to ensure data governance and secure marketing deployments.

Campaign Strategy & Execution

• Own end-to-end delivery of multi-channel digital marketing campaigns (email, SMS, push, direct mail) via Adobe Campaign Classic
• Translate business and marketing objectives into campaign workflows, audience segmentation strategies, and personalisation logic
• Govern the campaign calendar, ensuring on-time, high-quality delivery with zero critical defects
• Drive A/B and multivariate testing frameworks to continuously improve open rates, CTR, and conversion

Adobe Campaign Classic – Adoption

• Serve as the SME for workflows, delivery templates, typology rules, seed addresses, and control groups
• Review complex ACC workflows for data ingestion, audience selection, deduplication, and post-campaign reporting
• Troubleshoot campaign workflows — Work with Production Engineering team

📌 Sr. Assoc, Prod Specialist (Bengaluru)
🏢 Standard Chartered India
📍 Bengaluru