About the Company
Direct access to the founders
About the Role
You start by owning performance marketing end to end. Experienced hires will build and lead their own team of juniors and interns as we grow. If you’re earlier in your career, your responsibilities will grow with the ownership and leadership you show.
Responsibilities
• Build and run full-funnel campaigns: top of funnel to find recent customers, middle of funnel to win over people who are interested, and bottom of funnel to close the sale
• Plan, launch and scale campaigns on Meta and Google (Search, Shopping, Performance Max, YouTube)
• Run sponsored ads on Amazon, Flipkart and Myntra
• Brief our designer on what to make, test hooks, formats and angles, and drop what isn’t working fast
• Track ROAS, CAC, CTR, conversion rate, AOV and LTV, and judge results on delivered orders, not just placed ones (COD and returns are real)
• Set up and maintain tracking: Meta Pixel, Conversions API, GA4 and UTMs
• Find where the website loses buyers and fix it with landing page and A/B tests
• Build retention through email and WhatsApp: abandoned carts, repeat purchases and win-backs
• Manage the monthly budget across channels and report what worked, what didn’t and what’s next
• Work with influencers and UGC creators on campaigns that sell
Qualifications
• Have 1+ years in performance marketing at a D2C brand, or at a good marketing agency where you handled D2C fashion or consumer brands
Required Skills
• Have run paid campaigns with real budgets and can show the results
• Know Meta Ads Manager and Google Ads well
• Understand funnels and can explain why a campaign is top, middle or bottom of funnel
• Are comfortable with numbers and spreadsheets, and make decisions from data, not gut feel
• Know what works on Instagram, and what doesn’t
• Can move fast: when an ad isn’t performing, you change it the same day, not next week
Preferred Skills
• Marketplace ads experience (Amazon, Flipkart, Myntra)
• Shopify expe
📌 Performance Marketing (Mumbai)
🏢 SyncUp
📍 Mumbai