Role Overview:

We are seeking a candidate with 3-4 years of hands-on experience in managing performance marketing campaigns specifically for D2C websites. The ideal candidate should have deep expertise in Meta Ads and Google Ads, with a strong focus on website sales growth, ROAS optimization, funnel scaling, and customer acquisition profitability.

This role is ideal for someone who understands numbers, performance strategy, retention marketing, and up-to-date AI-powered marketing workflows.

Location - Phoenix Market City, Kurla W
Office Starts - 10.30am / Mon - Fri
Job Type - Work from Office (Non-Negotiable)
Salary - As Per Industry Standard
Requirement - Immediate Joinee

Key Responsibilities:

Performance Marketing
• Plan, execute, and optimize paid campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Shopping, Performance Max, YouTube)
• Scale profitable campaigns while maintaining target ROAS and CAC benchmarks
• Drive website purchases, revenue growth, and conversion optimization
• Analyze funnel performance and continuously improve conversion rates




• Manage campaign budgets efficiently across multiple D2C brands

D2C Growth & Analytics:
• Monitor daily campaign KPIs including:
• ROAS
• CPA/CAC
• CTR
• CPC
• Conversion Rate
• AOV
• Prepare and maintain performance reports in Google Sheets / Excel
• Build actionable insights from campaign data and recommend scaling strategies
• Coordinate with creative teams for high-converting ad creatives and hooks

WhatsApp Retention Marketing
• Understanding of WhatsApp retention and CRM marketing tools
• Ability to support:
• Abandoned cart flows
• Repeat purchase campaigns
• Broadcast campaigns
• Retention automations
• Knowledge of tools like Interakt, AiSensy, WATI, or similar platforms is preferred

AI & Modern Marketing Tools

Candidate should be comfortable using AI tools for:
• Ad copy creation
• Creative ideation
• Research
• Performance analysis
• Funnel strategy
• Reporting assistance

Hands-o

📌 Sr. Executive (Mumbai)
🏢 Sqroot
📍 Mumbai