Brand Manager – The Wellness Shop
Location: Bangalore (In office)
Experience: 5+ years
Industry: D2C | Beauty | Personal Care | Nutraceuticals
About The Wellness Shop
The Wellness Shop is a D2C beauty and wellness brand by Urbaine Consumer India Pvt. Ltd., trusted by millions of customers across India. We create solutions across hair, face, body and wellness, all built on one belief: Care Over Concerns.
About the Role
We’re looking for a hands-on Brand Manager who has built and grown brands in skincare, beauty, FMCG or nutraceuticals. You’ll work directly with the founders to shape how The Wellness Shop looks, sounds and grows, across communication, content, influencer marketing, campaigns and product launches.
This is a role for someone who loves both the big idea and the details of getting it live.
What You’ll Do
Brand and campaigns
• Build and execute brand strategies and marketing campaigns.
• Keep our positioning, voice and visual identity consistent across every channel.
• Plan and launch campaigns for new products, festive offers and key business moments.
• Partner with the performance marketing team so brand and growth work together.
Influencer and creator marketing
• Identify the right influencers and creators for each product and concern.
• Run collaborations, product seeding and creator campaigns end to end.
• Track performance and build long-term creator relationships.
• Make sure every collaboration follows ASCI guidelines, including clear paid-partnership disclosures.
Content and communication
• Write clear briefs for creative teams, agencies and internal stakeholders.
• Develop content ideas that bring our brand story to life on social, the website and every other touchpoint.
• Make sure product communication is accurate, responsible and backed by evidence.
Market and consumer insight
• Track competitors, consumer trends and new opportunities in beauty and wellness.
• Use campaign data and customer insights to sharpen what we do next.
• Support ne