Profile

They need a data-driven professional with robust analytical skills and experience handling digital marketing data. Someone who can navigate various platforms (web analytics, ad platforms and other allied data) and turn that into meaningful insights for business stakeholders.
It’s more of a hybrid Digital/Marketing Analytics role rather than a purely “web analyst” or strictly “data analyst” position. Here’s why:

1. Focus on Multiple Digital Platforms
We looking for someone who can work across GA4 (or equivalent), plus other MarTech/AdTech data sources (CRM, ads, surveys, etc.).A pure “web analyst” role typically focuses on website data (e.g., GA, site funnels, user behavior). Here, the scope extends to broader marketing campaigns and channels.

2. Wider Data Landscape

They highlight SQL and BigQuery, indicating a focus on large-scale data processing and integrating data from multiple sources. Unlike a general data analyst, who may not specialize in marketing performance metrics or digital marketing platforms,



this role likely involves analyzing campaign effectiveness, customer behavior, and cross-channel attribution, funnel analysis using advanced data queries.

3. Marketing & Performance Insights

The role involves translating data into actionable insights to optimize campaigns and improve ROI, indicating a marketing analytics tilt.This goes beyond just tracking website metrics or crunching numbers; it requires an understanding of marketing funnels, conversions, and campaign KPIs

4. Leverage AI
This position also expects the resource to have working experience with Claude code. The resource should be able to develop dashboards using claude code MCP connectors for connecting to external data sources and showcase the storyline which results in tangible business outcomes.

Skill Set

1. Digital Marketing Analytics
Experience with web analytics tools (GA4, Adobe Analytics, etc.)
Familiarity with common marketing channels and their performance measurement

2.

📌 Digital Marketing Analytics (India)
🏢 Trantor
📍 India