We are looking for a creative and results-driven YouTube Growth Executive / Associate with at least 2 years of experience in managing and growing YouTube channels in the EdTech PCS vertical. The ideal candidate should have solid knowledge of the Maharashtra MPSC exam, YouTube SEO, content strategy, audience engagement, analytics and channel optimization.
The candidate will be responsible for the growth of the Maharashtra MPSC by Drishti IAS YouTube channel, increasing views, subscribers, watch time and overall channel performance among Maharashtra MPSC aspirants.
Primary Job Responsibilities
Channel Operations & Content Planning
• Manage and oversee daily operations of the Maharashtra MPSC by Drishti IAS YouTube channel.
• Create content calendars and publishing schedules aligned to the Maharashtra MPSC exam cycle (Prelims, Mains, Interview) and current affairs.
• Coordinate with video editors, designers, and educators.
• Track the exam notifications, syllabus and pattern updates of Maharashtra MPSC and plan timely content around them.
YouTube SEO & Optimization
• Optimize videos for YouTube SEO including:
○ Titles
○ Descriptions
○ Tags
○ Keywords
○ Thumbnails
• Develop and execute YouTube growth strategies for the channel, including playlists, shorts and live classes.
Analytics, Growth & Engagement
• Monitor channel analytics and prepare performance reports.
• Improve audience retention and engagement metrics.
• Handle community engagement including comments and audience interaction.
• Implement strategies to increase:
○ Subscribers
○ Watch hours
○ CTR (Click Through Rate)
○ Viewer retention
Research, Compliance & Trends
• Research trending topics and competitor strategies in the Maharashtra MPSC YouTube space.
• Manage YouTube monetization and copyright compliance.
• Stay updated with latest YouTube algorithm changes and trends.
Who can apply?
• Candidates with minimum 2 years of experience managing YouTube channels.
• Candidate