Position: Brand Manager
Location: Bangalore
Reports To: Head of Marketing
Employment Type: Full-Time

Position Overview: As a Brand Manager, you will play a key role in shaping and
enhancing our brand identity, ensuring consistent and impactful messaging across all
platforms. Your responsibilities will include developing and executing brand
strategies, writing creative briefs, and overseeing marketing processes to drive brand
growth and awareness.

Key Responsibilities:

Brand Strategy Development & Execution:
• Develop and implement comprehensive brand strategies to enhance brand identity and market position.
• Define the brand's mission, vision, and values to align with the institution's goals.
• Create and manage a brand calendar to plan and execute marketing campaigns and initiatives.

Campaign Management:
• Plan, execute, and oversee marketing campaigns to promote the brand and drive enrolment.
• Monitor campaign performance and adjust strategies as needed to achieve desired outcomes.

Brand Messaging and Communication:




• Develop and maintain consistent brand messaging across all marketing channels and materials.
• Ensure that all communication reflects the brand's values and resonates with the target audience.

Creative Brief Writing:
• Write transparent, concise, and compelling creative briefs for marketing campaigns and initiatives.
• Collaborate with creative teams to ensure the briefs align with brand objectives and messaging.

Content Creation and Management:
• Oversee the creation of content, including digital, print, and social media, to support brand initiatives.
• Ensure content aligns with brand standards and engages the target audience effectively.

Lead Generation and Enrolment:
• Implement strategies to drive student enrollment and generate high-qualityleads.
• Utilize digital marketing channels, CRM systems, and data analytics to track and optimize lead conversion.

Performance Measurement and Reporting:
• Track key performance indicators (KPIs) to mea

📌 Senior Brand Manager (Bengaluru)
🏢 Allen
📍 Bengaluru