The Senior Analyst, Market Insights will be a member of the Strategic Insights team and will provide support to the Senior Managers. The Senior Analyst is responsible for monitoring, analyzing, and reporting on industry and market trends, competitor strategies, and will produce market sizing (TTM>TAM>SAM>SOM) and support market forecasting. S/he will provide insightful recommendations, identify opportunities and threats for ETS, and evaluate and size new market and business opportunities. The incumbent will develop and communicate actionable business intelligence for strategic decision-making to support strategy formulation, business and marketing plans, new product development, and business development initiatives.
Responsibilities:
Research & Intelligence Gathering
• Conduct primary and secondary research to gather needed market and competitive intelligence for assigned internal clients.
• Monitor and analyze industry trends to report on market intelligence and developments.
• Build and maintain an active network of internal and external intelligence sources.
Develop and maintain a bank of relevant secondary data sources.
Market Sizing & Opportunity Assessment
• Conduct market sizing and opportunity assessments using TTM/TAM/SAM/SOM frameworks and methodologies to quantify market potential and prioritize existing or emerging market opportunities.
• Identify and analyze new business opportunities in existing, adjacent or current markets and businesses.
• Develop market forecasts and scenario planning models to support strategic decision making.
Competitive & Strategic Analysis
• Track competitors, develop competitor profiles and SWOT analyses, and provide reports with insights about competitor strategic plans, products, positioning, marketing communications and social media activities.
• Prepare and communicate industry, market and competitive intelligence assessments, with business implications and actionable recommendations for ETS strategies an