Company Description Spectent™ is an operations management platform that helps enterprises digitize inspections, asset management, field service operations, and compliance workflows. Its products—Spectent Inspect, Spectent Asset, Spectent Field Service, and Spectent Docs—are designed to streamline on-ground operations and standardize workflows. Organizations use Spectent™ to improve visibility, maintain operational control across teams and locations, and manage asset lifecycles and service ticketing more effectively. With AI-powered compliance and document management capabilities, Spectent™ supports up-to-date enterprise operations seeking greater efficiency and control.
About the Role
We are looking for a creative and results-driven Digital Marketing Associate to support our digital marketing initiatives, strengthen our online presence, generate leads, and contribute to business growth. The ideal candidate should have hands-on experience in SEO, social media management, and paid advertising, along with an interest in using AI tools to improve marketing productivity.
Key Responsibility




• SEO: Conduct keyword research, optimize website content, implement on-page SEO practices, and monitor website performance.
• Social Media Management: Plan, create, schedule, and publish engaging content across LinkedIn, Instagram, and other relevant platforms.
• Paid Advertising: Assist in planning, executing, and optimizing PPC campaigns, Meta Ads, and other digital advertising initiatives.
• Content Creation: Design social media creatives, banners, and marketing materials using Canva or similar tools.
• AI-Powered Marketing: Use ChatGPT and other AI tools for content ideation, copywriting, campaign planning, and marketing research.
• Lead Generation: Support digital campaigns and growth initiatives to generate relevant leads and improve audience engagement.
• Analytics & Reporting: Track campaign performance, website traffic, engagement, and lead-generation metrics, and recommend impro

📌 Digital Marketing Associate (Gurugram)
🏢 Spectent™
📍 Gurugram