Overview

aptean

• JOB IDENTIFICATION

Function

Marketing

Job Level

D

Job Title

Personalisation Specialist

Reports To

Web Content and Optimisation Director

Department

Global Digital Marketing

Location

Bangalore, India

• GENERAL JOB SUMMARY

The Personalisation Specialist builds and launches personalised experiences for Aptean.com using Optimizely and the Optimizely Data Platform (ODP). The role turns approved specifications into live, measured experiences that match content to visitor characteristics, campaign context and in office behaviour, helping improve quality, speed and pipeline impact.

• SCOPE

Supports a roadmap of more than 50 personalised experiences across Aptean.com, including industry-based redirects, ad-to-page message matching, personalised forms, trust signals and slide-in panels. The role owns hands-on build, audience configuration, experimentation setup, quality assurance, launch monitoring, measurement and documentation for assigned experiences, while coordinating reviews with marketing, analytics, development, design, brand,



product marketing and legal stakeholders.

• ORGANIZATION

Reports directly to the Web Content and Optimisation Director within Aptean's global Digital Marketing team and collaborates with the CRO Lead, Digital Analyst, product marketing, web development and design teams.

• PRINCIPAL DUTIES AND RESPONSIBILITIES
• Build personalised page variants and experiences in Optimizely from approved specifications, including copy, layout, proof and calls to action.
• Create and maintain audience segments in ODP using signals such as industry, persona, traffic source, campaign and on-site behaviour, and check for segment overlap.
• Set up rules that match landing pages to paid media, campaign and referral traffic, including a complete default page for visitors who cannot be placed in a segment.
• Configure experiments with holdouts, check sample size and duration before launch, and apply frequency caps and suppression rules

📌 Personalisation Specialist (Bengaluru)
🏢 Aptean India
📍 Bengaluru