Company: Expertrons | Business: scale100x.ai
Location: Mumbai – Work from Office
Experience: 4–6 Years
Preference - Immediate Joiner (0-15days)

About scale100x.ai
scale100x.ai, by Expertrons, is an AI-powered growth accelerator helping consumer and emerging brands scale through franchise expansion, partner networks and strategic growth initiatives.
We work across sectors including EV, F&B;, Beauty & Wellness, Retail, EdTech, Play Areas and more, combining performance marketing, sales, technology and AI to build scalable acquisition engines.

About the Role
We are looking for a Performance Marketing Manager – B2B & Growth to take ownership of performance marketing across 15+ brands.
This is a hands-on player-coach role. The person will be responsible for both leading the performance marketing team and personally managing campaigns — from strategy and execution to optimisation and scaling.
The primary focus is B2B lead generation, franchise/partner acquisition and high-ticket customer acquisition. Success will be measured not only by lead volume or CPL, but by MQLs, SQLs, opportunities,



conversion and business outcomes.

Key Responsibilities
• Own end-to-end performance marketing across multiple brands: strategy, execution, optimisation and scaling
• Plan and manage Meta Ads campaigns for B2B and high-intent lead generation
• Develop acquisition strategies targeting founders, business owners, investors, franchise buyers, distributors and decision-makers
• Manage campaign budgets, audiences, creatives, messaging, bidding and campaign structures
• Build and optimise the funnel: Lead → MQL → SQL → Chance → Conversion
• Track and improve CPL, MQL rate, SQL rate, CAC, conversion rate and revenue contribution
• Work closely with Sales and CRM teams to improve lead quality and conversion
• Lead, mentor and monitor the performance marketing team
• Run structured A/B tests across audiences, creatives, offers, landing pages, lead forms and funnel journeys
• Analyse campaig

📌 Performance Marketing Executive (Mumbai)
🏢 Scale100x.Ai
📍 Mumbai