About the Role: The role involves specialized expertise in the practices of ISP’s, black lists and other participants in the email deliverability cycle; hands-on technical ability in the use of tools for extracting and manipulating data such as spreadsheets, Unix command-line tools, and SQL; expert knowledge of special purpose deliverability monitoring tools; and experience with the human advocacy side of managing ISP and blacklist relationships.

Job Location: Mumbai

Role & responsibilities
• Keep abreast of email marketing industry best practices and proactively apply knowledge.
• Knowledge of typical open rates standards by industry.
• Responsible for reviewing trends and disseminating key information to customers.
• Responsible for health of end to end mailing activities
• Had previously experience to work with SAS CI 360, SparkPost and 250 OK tools to optimize the performance of email delivery for various clients.
• Responsible for Email monitoring and mitigation, via SAS and SparkPost, including:



Daily/weekly spot checks on all available delivery data / metrics per account (including gateway acceptance analysis)
• Investigations into any issue (blocks or spam foldering)
• Mitigation, including working with Sparkpost to produce resolution tickets to ISP- sMeetings to examine delivery practices with key staff
• Provision of status updates to the customer after each spot check and mitigation
• Responsible for manual system testing, checking and scanning of email content, plus follow on recommendations re. best practices and Email methods.
• Prepare presentations that document key learnings from test results.
• Execute campaign management and business process audits to determine factors affecting deliverability and reputation.
• Participate in business consultation meetings to promote more effective practices.
• Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges and use these to develop better campa

📌 Email Marketing Specialist (India)
🏢 Karix
📍 India