Location: Noida (On-site)
Experience: 3–4 years
Department: Marketing & Communications
Reports to: Senior Manager (Content & SEO)
About the Role
We are seeking a talented Content & Web Copy Specialist to own and elevate our content output across AAFT’s digital touchpoints. This role focuses on crafting compelling, conversion-driven copy for landing pages, website pages, blogs, and other digital assets that communicate AAFT’s value proposition to prospective students and partners.
The ideal candidate has solid writing skills, a strategic mindset, understands digital marketing funnels, and can generate content that drives engagement and conversions.
Key Responsibilities
1. Landing Page & Website Copywriting
• Write clear, persuasive, SEO-optimized copy for landing pages targeting different audiences (UG, PG, diploma, and certification programs).
• Develop homepage content, program pages, FAQs, and informational pages to improve clarity, user engagement, and conversion rates.
• Collaborate with UX/design teams to ensure copy aligns with visual elements and flows logically for users.





2. Content Strategy & Execution
• Produce high-quality content such as blog articles, program features, case studies, testimonials, and thought-leadership pieces.
• Understand audience needs and tailor content that resonates with prospective students and industry partners.
• Maintain consistent voice, tone, and brand messaging across all digital platforms.

3. SEO & CRO Alignment
• Integrate relevant keywords and best practices for search visibility into all written content.
• Work with analytics and SEO tools to track performance and refine content based on insights.
• Support A/B testing of headlines, CTAs, and page copy to improve conversion outcomes.

4. Cross-functional Collaboration
• Partner with performance marketing, admissions, and design teams to develop campaign-ready content.
• Support paid media efforts by writing landing page hooks, ad copy drafts, and campaign messaging.
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📌 Content Writer (Noida)
🏢 AAFT
📍 Noida