2Base Technologies is at a deliberate stage of building its marketing function, and this role owns it end to end, which includes the strategy, the team, and the results.
We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom.
This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result.

What You Will Own
• Qualified lead targets and pipeline contribution from marketing

• Team direction and weekly priorities

• Ideal Customer Profile definition and content strategy approval

• Channel strategy and budget prioritization across inbound and outbound

• Budget allocation across channels

• Marketing analytics and attribution

• Hiring and building the marketing team

• Outbound marketing strategy and execution oversight

• Email nurture strategy

• Marketing and sales alignment





• Marketing performance reporting to leadership

What you will not own

Writing content, designing assets, or running paid campaigns directly. This is a leadership and ownership role, where you set the direction, build the team, and are accountable for the outcomes.

Requirements
Experience:

• 8-12 years in marketing, with a minimum of 3-4 years in a senior or strategic marketing role.

• Has personally owned a lead target, not contributed to one.

• Has worked in or closely with a technology services, SaaS, or AI company.

• Has managed a small team.

• Has run inbound and outbound marketing simultaneously.

• Has set up or significantly improved marketing analytics and attribution.

• Has operated in or marketed to US or UK markets, which is strongly preferred and not optional.

• Experience working with cross-functional teams including sales and business development.

Education:

• MBA in Marketing, Business Admin

📌 Marketing & Growth Lead (India)
🏢 2Base Technologies
📍 India